Mini-Episode: Driving Startup Growth Through Effective CRM Use

In this episode of the Extraordinary Pursuits podcast, host Rachelle Karamoto speaks with Brendan Tolleson, co-founder and CEO of RevPartners, about the importance of revenue operations (rev ops) and customer relationship management (CRM) systems for startups. They discuss how to effectively harness data, the triggers for implementing a CRM, and the best CRM options for early-stage companies. The conversation emphasizes the need for efficiency and sustainable growth in the current venture capital landscape.

Points of Wisdom: 

• "Be generous. Share it."

Timestamps: 

• 02:47 Understanding CRM's Role in Revenue Operations
• 05:56 Choosing the Right CRM for Startups
  

About Brendan Tolleson: 

Tolleson is the founder and CEO of RevPartners, a firm that designs, builds, and executes revenue operations to support its holistic go-to-market strategies for scaling companies. Brendan is a HubSpot expert who leads RevPartners in designing, building, and executing RevOps strategies to support high-growth companies. Before founding RevPartners, he held leadership roles at companies like Cprime, TaxConnex, and Tricentis.  

Website: https://revpartners.io/ 
LinkedIn: https://www.linkedin.com/in/brendan-tolleson-hubolutionary/ 

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